Demand for halal cosmetics worldwide is on
the rise, driven not only by more affluent Muslim consumers but also
growing interest in high quality, safe products. Sales of all kinds of
halal-certified goods have surged in recent years alongside higher
purchasing power in Muslim countries. Estimates for the global halal
market range from US$547bn, according to the Malaysian Industrial
Development Authority, to US$2.1 trillion, a figure cited widely by
international media. Whatever the real size, everyone agrees that food
accounts for the majority of sales. But new product categories are
emerging.
